A new era for Desana
Today, it takes companies less time to ship entirely new products than it does for them to get an office for the teams building them.
Platforms are being launched, tested and iterated on in tighter cycles. Teams are changing shape faster. Organisational structures are shifting more often.
Meanwhile, we’re running 2026 companies on 2006 real estate infrastructure.
Today, there’s a need to better coordinate the relationship between businesses, their real estate function, and the wider industry, to allow the whole thing to move faster, with more intelligence.
Today, we’re announcing a new brand to reflect the next era of Desana.
Faster more intelligent real estate.
We’re introducing two revolutionary new products designed to help real estate teams respond to our rapidly changing world.
The fact is that today most real estate models still assume multi-year planning cycles and a relatively predictable future. That worked when the world moved more slowly.
It’s harder than ever to predict what any industry will look like in six months, let alone six years and this mismatch can no longer be ignored.
We’ve seen this problem compound building Desana alongside large multinational real estate teams.
One of many examples we’ve been close to is a global company with hundreds of thousands of employees, rapidly scaling new product teams. They are expected to grow quickly and constantly adapt.
As part of that, the real estate team was asked to source a 30-person office in London.
It took them six months.
Not because they weren’t clear on what was needed, but because the process to access workspace just isn’t built for any kind of speed.
Market analysis, quotes, tours, negotiation, onboarding, procurement, payment, setup - the whole system from end-to-end across every stakeholder is just slow, in a world that demands rapid, and constant change.
To compound the issue, does that 30-person team then become 300, stay lean, or move location entirely in 6 months? These are no longer unusual questions - and they’re hard to answer, and harder to act on with archaic processes.
The role of real estate is shifting - whether it’s is ready or not, and companies can no longer plan their strategy solely against a long-term view of the future.
Today, it’s about responding in real time as that future unfolds.
But the whole industry simply does not have the tools to operate that way.
What we keep witnessing across every stakeholder - from the internal real estate teams, their brokerage partners, to the landlords and workspace providers, is they spend 80% of their time on 20% of their requirements - managing the long tail of small, fragmented decisions through emails, spreadsheets, PDFs, and manual coordination.
Real estate is stuck in the past, in a world where the future is unfolding faster than ever.
Desana’s new products aim to provide a new infrastructure for the office real estate sector, allowing the industry to move much faster, with more intelligence.