Desana launch 'The Age of On Demand' with two IRL events in San Francisco and London

Since launching in 2019 the Desana team has worked with some of the world’s biggest businesses to deliver On Demand at scale, and a lot has changed. 

On Demand now sits far closer to the core real estate portfolio, as it’s used to solve challenges previously addressed with more traditional solutions - yielding some pretty remarkable results. 

To help the industry continue to move forward, and stay apace with changing business needs and challenges, we want to share these developments, along with practical detail, in a way that’s engaging and useful. 

The outcome is “the Age of On Demand”, a deep, practical dive into how On Demand is being leveraged at scale to solve acute workplace challenges, with the goal of educating real estate and workplace leaders and ultimately drive change within the industry. 

Over the coming months we’re going to be sharing insight, resources, case studies and data on how to effectively incorporate On Demand into your real estate portfolio.

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What is On Demand?

Fundamentally, On Demand office space gives enterprise teams the ability to book meeting rooms, private offices, event spaces, and desks - by the hour or day - from thousands of different flexible workspace providers, in hundreds of different countries, through a single platform.

There is no requirement for the employer to hold a permanent membership for the employee, and they only pay for the exact hours that a workspace is used, delivering ultimate portfolio efficiency.

After signing a single legal agreement, Desana customers unlock access to thousands of flexible workspaces across the world, without the need for lengthy procurement processes.

Crucially, the On Demand platform provides detailed utilization data in real time, enabling detailed reporting and clarity on behavior for future decision making.

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How is On Demand being leveraged by enterprise?

Today, real estate must be fast to procure, easy to adapt, and measureable. Changing work styles have meant it’s become impossible to achieve optimal efficiency through a traditional office portfolio - flexibility is vital.

From Desana’s work with some of the world's biggest businesses, we’ve seen On Demand solve crucial real estate challenges. 

Key use cases Desana On Demand has solved for customers include:

• Right-sizing real estate portfolios - reduce business continuity risk when right-sizing office space portfolios.
• Supplementing existing portfolios - relieve peak occupancy pressure on core portfolio buildings.
• Entering new markets - quickly launch in new markets and test demand without long term commitments.
• Supporting sales teams - ensure commercial teams have space for customer interaction when there’s no capacity in either their own or their client’s sites. 
• Delivering distributed hiring - provide professional solutions to support distributed employees.

As part of the campaign, we’ll be sharing real life examples and deep dives into each of these key use cases. We’ll also be sharing resources to help companies follow best practice examples for rolling out and scaling up an On Demand pilot, insight on how the data can be leveraged for future decision-making, and how to run an effective RFP process.

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Exclusive launch event: SF/LDN

To launch The Age of On Demand campaign to the world, we have two IRL events - in San Francisco and London - where we’ll be unpacking how On Demand is being used by some of the world's biggest businesses. 

If you’re in real estate, and want to learn about the cutting edge of enterprise real estate portfolio strategy, join below: 

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📍 May 7th 11:30-1pm: San Francisco www.desana.io/sf-aood-event 

📍 May 8th 5-7pm: London www.desana.io/ldn-aood-event 

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These events are your opportunity to hear state of the art use cases from enterprise companies using On Demand as part of their core portfolio strategy.

Each event will cover:

• Interview with Block’s Head of Real Estate, Mateo Miranda, on how they leverage On Demand across their global real estate portfolio
• How On Demand is being used to launch new markets faster and more efficiently, and more accurately right size long term space requirements
• Why On Demand can be better in the long term for commercial teams than traditional space
• A deep dive into the data from On Demand, and how it's radically changing how real estate decisions are made

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Bring your business into the age of on demand

The shift towards more flexible, scalable workplace strategies reflects a broader transformation in how businesses operate and how people work. 

In this new era, on-demand workspace is more than just a convenience - it's a new strategic capability  that empowers businesses to stay competitive, agile, and ready for whatever the future holds.

Desana are committed to leading the charge in helping the real estate industry adapt to the on-demand era, and unlock unparalleled real estate intelligence, speed, and efficiency.

Find out how your business could benefit by joining ‘The Age of On Demand’.