The Future of Real Estate

How flexible workspace facilitates market expansion and testing

June 24, 2024

When businesses expand into new markets, they often encounter real estate challenges like high costs and uncertainties in demand. To overcome this companies are increasingly turning to flexible workspaces as a rapid solution to establish a temporary presence, conduct market research, or scale their operations. Flexible workspaces are becoming a popular way for companies to test the waters in a cost-effective, low-risk manner.

By utilizing flexible workspaces, companies can establish an immediate presence in a new market without committing to a long-term lease. This saves high upfront costs and allows greater flexibility for scaling operations up or down in response to market demand. This agility enables companies to adapt quickly to changing circumstances.

Rapid team growth

A number of our global clients have used Desana to expand into a new market. This has either been led by burgeoning growth and a need to scale rapidly, or a desire to expand into a new region, bringing a requirement for ‘boots on the ground’ to enable growth,  both of which call for high quality workspace for teams. 

For quickly expanding teams ultimate flexibility comes from on-demand hot desks, as teams aren’t bound to one office location. This is useful for sales teams who are quickly recruited into new markets and need to work in proximity to their clients. Private offices are often popular with organizations who have a centralized recruitment approach within the new territory but don’t want to commit to a long term lease. Both approaches allow companies to rapidly build team presence in new geographies without the limitations of traditional office lease constraints.

Cost efficiency gains 

Accessing an on-demand network like Desana provides organizations with an instant ability to scale operations up or down in various locations without the burden of fixed real estate costs. The cost of workspace management decreases significantly by avoiding fixed office expenses, with a flexible pay-for-what-you-use structure. Also, because bookings and payments are managed centrally it is incredibly easy to control spend across teams and adjust team settings. 

Risk reduction through on-demand

One of the main advantages of building an Agile Portfolio for real estate teams is that they can significantly reduce the risk normally associated with market expansion and testing. Because they aren’t locked into long term contracts they are able to flex space requirements up or down as required, in minutes. 

Location risk is also significantly reduced. Companies can make incorrect assumptions about the best location for their team offices. Flexible workspace platforms allow organizations to open up working locations across a wider geographic area and test demand. This allows for data to be captured quickly and easily, and longer term decisions to be made on the basis of real utilization requirements and location. Many Desana customers have adapted their real estate investment strategy based on usage data gathered saving them from a costly real estate mistake. 

Globally available enterprise grade security

Desana is the only on-demand workspace provider who is CE Certified, as well as ISO27001 and ISO27701 certified. We’ve invested in these accreditations, amongst others including Cyber Essentials and Cyber Essentials Plus, and PCI DSS, because we believe that trust in workspace provision and security is paramount. When expanding into a new market where you don’t have anyone on the ground to verify a workspace, confidence in your supplier is essential. 

We currently operate in 94 countries and regularly review each country to ensure that the operators listed on the network adhere to our high security and compliance standards. This is also why we manually onboard all new operators, to ensure that all new listings comply with our terms and conditions. 

Consistent employee experience 

Another advantage of leveraging a high quality on-demand workspace platform is that real estate and workplace leaders are able to deliver a uniform employee experience. When taking on an office in a new market location there is a risk that it will be substandard compared to existing offices or workspaces. 

With Desana you can have confidence that the workspaces on offer on the network are of the same quality. Also, regardless of the space, your team will receive the same quality of service from our support team, which consistently maintains a 100% CSAT score. 

Integration into your new market

Flexible workspaces provide a range of opportunities for facilitating market research. For instance, shared spaces provide an opportunity to network with other businesses, gain new insights and make valuable connections, all of which might be missed within a traditional office space.

We are able to provide tailored flexible workspace solutions that meet the evolving needs of businesses in today's dynamic work environment. Flexible workspaces provide an easily executable solution for companies that want to explore new regions or markets without long-term lease commitments. Our commitment to security, flexibility, and data-driven decision-making ensures that companies can leverage access to varied workspace types and locations, to make informed decisions in a cost-effective manner.